#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer

If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG Vibes. They have over 35 years of combined experience in the industry. Alex is the founder of Genius Juice and you also may know him from his other podcast, 15 Minutes of Genius. Wade is currently the VP of Center Store at The Fresh Market and has held buyer roles at a number of retailers including Jimbos, Rouses (rhymes with mouses), and Buehler Food Markets. For this second installment of our Buyer Series, I wanted to explore both the buyer and brand sides of the coin when it comes to best practices for working with retail buyers.

Listen in as Alex and Wade share about:

Research to do before submitting to a retailer
Considerations before sending samples
Follow up etiquette and how to be pleasantly persistent (a phrase we heard just a few weeks ago from Marlo at Partake about their partnership with Ben & Jerry’s)
Tips for promotion planning
Considerations for working with regional and national distributors
And more!

This episode was sponsored by Shopify. Go to shopify.com/startupcpg
This episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpg
This episode was sponsored by IFT. Go to iftevent.org

Episode Links:

CPG Vibes podcast
Genius Juice website
15 Minutes of Genius Podcast
Wade’s LinkedIn
Alex’s LinkedIn

Shopify Links:

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Promomash/Crisp Links:

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Webinar recording: Promomash + Crisp Present: The Next Big Thing in WFM Demo Analytics
Webinar recording: Distributor Data 101: 5 Things Brands Should Be Tracking and Why

IFT Links:

Show Links:

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Visit host Jessi's Linkedin or website
Questions or comments about the episode? Email Jessi at podcast@startupcpg.com
Episode music by Super Fantastics