The Startup CPG Podcast

#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer

Jun 13, 2023

55:57

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Episode notes

Introduction

2min

Best Practices for Working With Retail Buyers

4min

CPG Vibes

2min

Best Practices for Working With Retail Buyers

5min

How to Send in Samples

5min

How to Pitch to a Retailer

5min

How to Pitch to a Retailer

2min

How to Get on the Shelf for a New Brand

5min

How to Balance Distribution With Regional DSDs

5min

10.

The Importance of Regional Distributors for Brands

4min

11.

How to Stay Organized in a Simple Business

3min

12.

How to Develop a Relationship With Retailers

4min

13.

How to Track Incoming Leads

5min

14.

How to Tune in to Your Podcast

2min

15.

How to Be a Successful Startup CPG Podcast Host

2min

If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG Vibes. They have over 35 years of combined experience in the industry. Alex is the founder of Genius Juice and you also may know him from his other podcast, 15 Minutes of Genius. Wade is currently the VP of Center Store at The Fresh Market and has held buyer roles at a number of retailers including Jimbos, Rouses (rhymes with mouses), and Buehler Food Markets. For this second installment of our Buyer Series, I wanted to explore both the buyer and brand sides of the coin when it comes to best practices for working with retail buyers.

Listen in as Alex and Wade share about:

Research to do before submitting to a retailer
Considerations before sending samples
Follow up etiquette and how to be pleasantly persistent (a phrase we heard just a few weeks ago from Marlo at Partake about their partnership with Ben & Jerry’s)
Tips for promotion planning
Considerations for working with regional and national distributors
And more!

This episode was sponsored by Shopify. Go to shopify.com/startupcpg
This episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpg
This episode was sponsored by IFT. Go to iftevent.org

Episode Links:

CPG Vibes podcast
Genius Juice website
15 Minutes of Genius Podcast
Wade’s LinkedIn
Alex’s LinkedIn

Shopify Links:

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Promomash/Crisp Links:

Try Promomash + Crisp free for 30 days here
Webinar recording: Promomash + Crisp Present: The Next Big Thing in WFM Demo Analytics
Webinar recording: Distributor Data 101: 5 Things Brands Should Be Tracking and Why

IFT Links:

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