If you are in the CPG industry and active on LinkedIn, chances are you are familiar with the dynamic duo, Alex Bayer and Wade Yenny, co-hosts of the weekly podcast CPG Vibes. They have over 35 years of combined experience in the industry. Alex is the founder of Genius Juice and you also may know him from his other podcast, 15 Minutes of Genius. Wade is currently the VP of Center Store at The Fresh Market and has held buyer roles at a number of retailers including Jimbos, Rouses (rhymes with mouses), and Buehler Food Markets. For this second installment of our Buyer Series, I wanted to explore both the buyer and brand sides of the coin when it comes to best practices for working with retail buyers.
Listen in as Alex and Wade share about:
- Research to do before submitting to a retailer
- Considerations before sending samples
- Follow up etiquette and how to be pleasantly persistent (a phrase we heard just a few weeks ago from Marlo at Partake about their partnership with Ben & Jerry’s)
- Tips for promotion planning
- Considerations for working with regional and national distributors
- And more!
This episode was sponsored by Shopify. Go to shopify.com/startupcpg
This episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpg
This episode was sponsored by IFT. Go to iftevent.org
Episode Links:
Shopify Links:
Promomash/Crisp Links:
- Try Promomash + Crisp free for 30 days here
- Webinar recording: Promomash + Crisp Present: The Next Big Thing in WFM Demo Analytics
- Webinar recording: Distributor Data 101: 5 Things Brands Should Be Tracking and Why
IFT Links:
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