#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer
The Startup CPG Podcast
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The Importance of Regional Distributors for Brands
A brand not being in a national retailer? Does it affect your judgment if somebody's like, oh, I'm already nationally distributed. Do that help a brand or is it more like their willingness to use a say like a regional partner that already works with the retail? Like I'm curious how that can influence the buyer side and your experience where a brand's already set up for distribution. Yeah, so there's a lot to unpack there. So looking, I've worked for a four store chain up to push in 200, right? And so for a four-store chain, 13 Ohio, there are strong regional partners that are probably going to be able to service you and get product
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