4min chapter

The Startup CPG Podcast cover image

#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer

The Startup CPG Podcast

CHAPTER

How to Develop a Relationship With Retailers

"From the genius smoothie side, I'm very careful about checking with retailers," she says. "There's that borderline where if you're constantly checking, it's like, you don't want to be needy,. Especially if you're doing well or perceivably doing well." She adds: "You can be a helper, bringing value to them and helping them with their job as opposed to a hindrance"

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