#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer
The Startup CPG Podcast
How to Pitch to a Retailer
Wade Bogo: More is not necessarily better. You can tell a pretty good story real quick just following a retailer for a week. Follow on Instagram and see what they're posting on a daily basis, go to their face. What are their social medium as if they they focus their efforts on look at their weekly circulars. And sign up for their email newsletters and see what kind of marketing they're doing via email and all those things. So there's this constant like push and pull that a lot of CPG brands have. We launched in Publix, we launched in Target, all great retailers. We weren't ready for the public awareness yet. If you make the wrong
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