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#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer
The Startup CPG Podcast
How to Pitch to a Retailer
When you pitch to the retailer and they say, Hey, sign up for our XYZ program, you've already done your research. So that when you're just looking at an excel sheet of like, well, which promotional thing should I sign up for? You'll know what the stores look like, what the flyers look like,. What the shoppers are looking for and those kinds of things. Yeah. Definitely.
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