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#94 Buyer Series: Fostering good buyer vibes with Wade Yenny & Alex Bayer
The Startup CPG Podcast
How to Get on the Shelf for a New Brand
The best product is the one that's already bought before it even hits the shelf. Velocity is going to be key, uh, less locations, more velocity. I'm a big fan of regional and late game is when you go national,. For me, that's like five, six years in unless you got a product that is very different, very special. Kim on CPG startup: Did you know that over 70% in store promotions are not effective? You have to run promotions with retailers while promoting at the shelf.
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