The Agents of Change Digital Marketing Podcast Mapping the Customer Journey with Kaitlyn Merola
14 snips
Jul 10, 2024 Kaitlyn Merola, CEO and founder of MOVE marketing, is an expert in demand generation and optimizing customer experience. In this conversation, she breaks down the intricacies of mapping the customer journey and the impact of AI on consumer interactions. Kaitlyn discusses the importance of targeting content effectively and diversifying marketing channels. She also shares essential strategies for startups to enhance brand visibility through email marketing and key performance indicators, ensuring a smoother journey for customers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 4min
Engaging Customers and the Importance of Diversification in Marketing
04:22 • 2min
Mapping the Customer Journey
06:49 • 14min
Optimizing the Customer Journey with KPIs
20:22 • 3min
Essential Tools for Mapping the Customer Journey
23:40 • 2min
Segmenting Customer Journeys for Diverse Audiences
25:55 • 3min