The Agents of Change Digital Marketing Podcast

Mapping the Customer Journey with Kaitlyn Merola

Jul 10, 2024

Kaitlyn Merola, CEO and founder of MOVE marketing, is an expert in demand generation and optimizing customer experience. In this conversation, she breaks down the intricacies of mapping the customer journey and the impact of AI on consumer interactions. Kaitlyn discusses the importance of targeting content effectively and diversifying marketing channels. She also shares essential strategies for startups to enhance brand visibility through email marketing and key performance indicators, ensuring a smoother journey for customers.

29:01

Creator website

Episode guests

Kaitlyn Merola

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Quick takeaways

Understanding the nonlinear customer journey is essential for marketers to effectively engage potential buyers through targeted touchpoints.

Email marketing, when personalized and automated, significantly enhances customer relationships and drives conversions during the buying process.

Deep dives

Mapping the Customer Journey

Understanding the customer journey involves recognizing the various nonlinear pathways that potential buyers take to engage with a brand. This includes identifying how they discover the brand, the online spaces they frequent, and how best to insert brand touchpoints into their daily digital experiences. Effective mapping requires consolidating complex customer journeys into actionable and consumable tools for marketing teams. By focusing on a simple framework such as awareness, consideration, and decision, marketers can create strategies that ensure their brand remains visible and relevant throughout the buyer's journey.

Simplicity Fuels Understanding in Customer Journeys

03:20

Defining MQLs vs. SQLs and Tools for Improving Customer Journey

02:51

Intro

4min

Engaging Customers and the Importance of Diversification in Marketing

2min

Mapping the Customer Journey

14min

Optimizing the Customer Journey with KPIs

3min

Essential Tools for Mapping the Customer Journey

2min

Segmenting Customer Journeys for Diverse Audiences

3min

Welcome back, Agents of Change listeners! Today, I had the pleasure of chatting with Kaitlyn Merola, the CEO and founder of MOVE marketing. Kaitlyn is a seasoned pro when it comes to demand generation, customer experience optimization, and accelerating revenue growth. In this episode, we dive deep into one of my favorite topics: the customer journey. From defining the journey to optimizing touchpoints and leveraging email marketing, Kaitlyn shares invaluable insights that can help any business improve its marketing strategy. Grab your headphones and join us for a journey through the world of customer experience with Kaitlyn Merola! https://www.theagentsofchange.com/542 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

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