
Mapping the Customer Journey with Kaitlyn Merola
The Agents of Change Digital Marketing Podcast
00:00
Essential Tools for Mapping the Customer Journey
This chapter highlights essential tools and systems for improving the customer journey, focusing on CRM and marketing automation platforms like HubSpot. It also explores the role of demand generation agencies in supporting B2B tech startups to build effective marketing strategies and achieve business objectives.
Transcript
Play full episode