2min chapter

The Agents of Change Digital Marketing Podcast cover image

Mapping the Customer Journey with Kaitlyn Merola

The Agents of Change Digital Marketing Podcast

CHAPTER

Essential Tools for Mapping the Customer Journey

This chapter highlights essential tools and systems for improving the customer journey, focusing on CRM and marketing automation platforms like HubSpot. It also explores the role of demand generation agencies in supporting B2B tech startups to build effective marketing strategies and achieve business objectives.

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