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3min chapter
Mapping the Customer Journey with Kaitlyn Merola
The Agents of Change Digital Marketing Podcast
Segmenting Customer Journeys for Diverse Audiences
This chapter emphasizes the significance of tailoring messaging for different customer roles in marketing strategies. It highlights the importance of A-B testing to discover what resonates with various audience segments and concludes with resources and an invitation to a digital marketing conference.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode