Mapping the Customer Journey with Kaitlyn Merola
The Agents of Change Digital Marketing Podcast
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Mapping the Customer Journey
This chapter explores the nonlinear path customers take when engaging with brands, emphasizing the need to understand their digital behavior. It provides strategies for mapping the customer journey, focusing on content alignment, engagement metrics, and the importance of collaboration between marketing and sales teams. The chapter highlights practical tactics for startups to enhance brand visibility and optimize the customer experience through targeted email campaigns and careful resource allocation.
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