Perpetual Traffic 3 Essential Marketing Performance Indicators You’re Not Using…But Should
Sep 24, 2024
Ralph Burns is a marketing expert emphasizing performance indicators, while Lauren Petrullo specializes in data-driven decision-making, and Scott Desgrosseilliers focuses on metrics for business growth. They explore the significance of tracking new website visits and customer acquisition costs. The discussion highlights how tools like Wicked Reports enhance ad spend and decision-making. They delve into balancing cold and warm traffic and how these insights can strategically guide a company’s growth, making data-driven marketing actionable and effective.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 4min
Assessing Traffic Quality
04:23 • 7min
Optimizing Marketing Analytics for Better Engagement
11:48 • 11min
Unlocking the Value of Marketing Performance Indicators
22:56 • 3min
Maximizing Customer Value through Analytics
25:33 • 4min
Mastering Marketing Metrics
29:28 • 10min