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Perpetual Traffic
3 Essential Marketing Performance Indicators You’re Not Using…But Should
Sep 24, 2024
Ralph Burns is a marketing expert emphasizing performance indicators, while Lauren Petrullo specializes in data-driven decision-making, and Scott Desgrosseilliers focuses on metrics for business growth. They explore the significance of tracking new website visits and customer acquisition costs. The discussion highlights how tools like Wicked Reports enhance ad spend and decision-making. They delve into balancing cold and warm traffic and how these insights can strategically guide a company’s growth, making data-driven marketing actionable and effective.
42:31
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Quick takeaways
- New website visits and effective cost per new visit are critical metrics for assessing the success of marketing campaigns.
- Targeting cold traffic specifically can significantly enhance customer acquisition strategies and improve overall return on ad spend.
Deep dives
Special Offer for Perpetual Traffic Listeners
Listeners of the show can access a special incentive by signing up through a designated link, which provides a $100 discount on the first month with Wicked Reports and includes a complimentary data scientist consulting call valued at $1,000. This offer is presented as a significant benefit to help new users get acquainted with the platform and its capabilities. The consulting call aims to assist users in setting up marketing performance indicators (MPIs) essential for evaluating their marketing campaigns altogether. By utilizing such services, businesses can better harness data analytics to scale and grow effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode