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10min chapter
3 Essential Marketing Performance Indicators You’re Not Using…But Should
Perpetual Traffic
Mastering Marketing Metrics
This chapter explores the essential role of customer acquisition cost and average order value in shaping effective eCommerce marketing strategies. It underscores the importance of clear communication of key metrics between marketers and brand owners while also discussing predictive analytics to enhance decision-making and campaign evaluation.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode