Scott Desgrosseilliers

Scott Desgrosseilliers, founder and CEO of Wicked Reports, shares insights from his journey in building a bootstrapped SaaS company focused on marketing attribution for SMBs. He discusses the complexities of identifying effective marketing strategies, the importance of high-quality data, and the potential pitfalls of VC funding. Scott emphasizes resilience and strategic decision-making in overcoming challenges like near-failure moments, navigating SaaS financing, and fostering sustainable growth while enhancing customer engagement through data-driven insights.

Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.In This Episode, You'll Learn:00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US00:06:18 Become An Attribution Expert: Understanding The Ins And Outs00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling00:12:09 Google Vs Apple: The Battle For Digital Privacy00:13:53 The Key To Successful Sales: Tracking The Right Data00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data00:19:01 Building Your Business: The Benefits Of Attribution00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter00:23:03 The Truth About Magic Pills And Seasonal Businesses00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales00:31:41 Practical Issues With Tracking View-Through Conversions00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies00:41:49 Holding Attribution Software Accountable With CRM Data00:43:41 Entrepreneurship Challenges: Making The Right Moves00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube00:52:05 Mastering Facebook: Views And Guidance From Industry ExpertsFun Links:Ben Affleck's Dunkin' Super BowlBoston Accent Trailer - Late Night with Seth MeyersDunkin Donuts - SNLLinks and Resources:Wicked Reports - Funnel Vision(Screen Shots)Scott Desgrosseilliers on LinkedInWicked ReportsTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:https://www.activecampaign.com/Tier 11 Data Suite https://www.activecampaign.com/Tier 11 Data Suite www.AdRoll.com/PThttps://discover.taboola.com/perpetual

Guest Scott Desgrosseilliers discusses why nCAC is the new ROAS in digital marketing. Topics include limitations of ROAS, challenges of new customer acquisition costs, understanding nCAC, and innovative data analysis strategies.

In this discussion, Scott Desgrosseilliers, CEO of Wicked Reports and an expert in marketing attribution, reveals the hidden flaws in how businesses track ad success. He explains why traditional metrics can mislead about what truly drives sales and introduces his 'Scale, Chill, or Kill' framework for smarter campaigns. Scott highlights the importance of customer journey understanding and shares insights on long conversion cycles. He also elaborates on leveraging first-party data for more accurate revenue attribution, ensuring businesses optimize their ad spending.

Scott Desgrosseilliers, CEO of Wicked Reports and innovator in marketing attribution, joins to discuss the intricate world of customer acquisition. He introduces his '5 Forces' framework, aimed at demystifying attribution challenges for marketers. The conversation dives into why traditional models often fail, essential metrics that boost profits, and strategies to enhance media buying decisions. Scott also highlights the significance of lifecycle marketing and the importance of understanding customer quality for smarter ad budgets.