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Practical Founders Podcast
#128: Solving a Challenging SaaS Growth Puzzle - Scott Desgrosseilliers
Jan 24, 2025
Scott Desgrosseilliers, founder and CEO of Wicked Reports, shares insights from his journey in building a bootstrapped SaaS company focused on marketing attribution for SMBs. He discusses the complexities of identifying effective marketing strategies, the importance of high-quality data, and the potential pitfalls of VC funding. Scott emphasizes resilience and strategic decision-making in overcoming challenges like near-failure moments, navigating SaaS financing, and fostering sustainable growth while enhancing customer engagement through data-driven insights.
01:04:33
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Quick takeaways
- Wicked Reports addresses the complex problem of accurately attributing revenue to various digital marketing channels, allowing for optimized marketing strategies.
- Scott DeGrossier emphasizes the importance of understanding customer needs and focusing on tangible outcomes to enhance retention and loyalty.
Deep dives
Multi-Touch Attribution Software's Role
The software, Wicked Reports, addresses the complex issue of accurately attributing revenue to various digital marketing channels. As businesses scale, especially those generating millions in revenue, discrepancies arise where multiple platforms claim credit for sales, leading to inflated revenue figures. This software provides clarity by identifying which marketing efforts genuinely contribute to revenue generation, allowing companies to optimize their marketing strategies. Ultimately, it aims to help marketers invest effectively by highlighting the most impactful channels in their multi-channel marketing landscape.
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