Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away.
Chapters
- 00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer
- 00:01:05 - Welcome to the Perpetual Traffic Podcast!
- 00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master
- 00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)
- 00:03:22 - Why New Website Visits Are Your Secret Weapon
- 00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success
- 00:08:33 - Mastering Wicked Reports: How to Drive New Visits
- 00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions
- 00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns
- 00:19:39 - The Untapped Power of Cold Traffic
- 00:20:40 - Essential Metrics for Forecasting and Budgeting
- 00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data
- 00:24:46 - Making Smarter Decisions with Wicked Reports
- 00:29:08 - Campaign Analysis: Performance Over Time
- 00:36:57 - Wrapping Up: Final Thoughts and a Special Offer
LINKS AND RESOURCES:
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Mentioned in this episode:
Unbounce - Code PT10off
