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11min chapter
3 Essential Marketing Performance Indicators You’re Not Using…But Should
Perpetual Traffic
Optimizing Marketing Analytics for Better Engagement
This chapter explores the customization of data views in marketing analytics, focusing on how to reorder columns and utilize preset templates for improved analysis. It emphasizes the evaluation of top-of-funnel traffic, ensuring new visitor acquisition, and the significance of effective audience segmentation. The discussion further highlights the challenges of ad performance and the importance of aligning marketing strategies with financial objectives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode