3min chapter

Perpetual Traffic cover image

3 Essential Marketing Performance Indicators You’re Not Using…But Should

Perpetual Traffic

CHAPTER

Unlocking the Value of Marketing Performance Indicators

This chapter emphasizes the need for marketers to focus on significant marketing performance indicators like new customer acquisition costs and average order values, rather than just basic in-app metrics. It illustrates how understanding these larger KPIs can lead to informed decision-making and enhanced profitability.

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