AI Snips
Chapters
Transcript
Episode notes
Broader Value of Design
- Design's value extends beyond UI aesthetics to impact processes, efficiency, and customer trust.
- It encompasses improving internal tools, reducing waste, and creating enjoyable, accessible products.
API Platform Design
- An API platform project initially focused on developers ended up impacting business users and external customers.
- By mapping out all affected users, Emma designed a hierarchical information structure catering to diverse needs.
Fostering Customer-Centricity
- Involve team members in customer research, even passively, to foster customer-centric thinking.
- Use showcases to explain the design process and gain organizational buy-in.