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Making design matter in technology organizations

Thoughtworks Technology Podcast

CHAPTER

The Importance of Design in an Organization

A lot of people don't always think that design can solve those problems. But it can then also be about the normal thing, so improving a product or service for an end customer. Visual design has a huge role to play as well because it reduces that cognitive load. And especially with SUS products, you need to make sure that they are really engaging when they go out to users.

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