Making design matter in technology organizations
Thoughtworks Technology Podcast
The Importance of Listening to Customers
The biggest mistake I've seen is when executives have an idea. And they say, we want this and you ask them why? "Because our customers are going to love it," one exec said. One of the customers said, hell's no, I do not want that ever. So sometimes it's just about also then finding a gap in the market and creating something for that"
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