The Crazy New World Of Ketone Esters (& How To Use Ketones For Sleep, Performance, Recovery, Fat Loss, Plant Medicines & Much More) With Michael Brandt Of HVMN

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Mar 12, 2022

Michael Brandt, co-founder and CEO of HVMN, dives into the fascinating world of ketone esters. He explains how exogenous ketones can boost athletic performance, cognitive function, and metabolic health. Listeners learn about the revolutionary Ketone-IQ™ and its scientific backing, as well as its role in optimizing recovery and endurance. The conversation highlights the importance of metabolic flexibility and the innovative advancements in ketone products, including new monitoring technologies that promise to transform health insights.

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INSIGHT

Exogenous Ketones Explained

Exogenous ketones raise blood ketone levels rapidly, similar to fasting for multiple days.
This allows individuals to experience ketosis without dietary restrictions or long fasts.

INSIGHT

Ketone Utilization

High blood ketone levels do not guarantee efficient ketone utilization for energy.
People who are keto-adapted, tend to feel the effects of ketones more strongly.

INSIGHT

Ketone-IQ Composition

HVMN's Ketone-IQ simplifies the ketone ester by isolating R-1,3 butanediol.
This reduces production costs while offering similar benefits.

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BenGreenfieldFitness.com/ketonepodcast

12 March 2022

Having been a consumer of a low carb or ketogenic diet since I was about 17 years old (so yeah, that's 23 years), I've covered ketones plenty in past podcasts (see resources section of shownotes for articles and podcasts).

But things have recently become a bit more cutting-edge and arguably exciting in the ever-evolving realm of ketones, particularly the exogenous ketones one can consume to rapidly shift themselves into a state of safe, appetite satiated, performance dominating, inflammation crushing ketosis, and so it's high time I gave you an update on these magical molecules. My guest on this podcast, Michael Brandt, is co-founder and CEO of Health Via Modern Nutrition (hvmn.com).

H.V.M.N. launched the world’s first ketone ester in 2017, secured a $6MM contract with US Special Operations Command, and has worked with elite athletes and researchers covering areas from athletic performance, to recovery, to metabolic health and longevity. H.V.M.N. recently announced their second generation of ketones, Ketone-IQ™ which is the most cost-effective way to get into 1.0mmol+ levels of blood ketones. Ketone-IQ™ has a waitlist of 33k+ people.

Michael believes ketones are a nutritional primitive, a tool for everyone’s toolkit, akin to Omega-3, caffeine, or CBD, and during our discussion, you'll discover: -Exogenous ketones defined, and the basic mechanism of action behind them... -Limiting factors in the body's ability to utilize ketones... -What is Ketone IQ from a biological standpoint... -How HVMN has dramatically cost costs of producing a ketone ester... -The average length of time of peak productivity after a Ketone IQ serving... -The impact of elevated ketone levels on sleep... -Effects of ketone esters on recovery... -Compounds that stack well with ketones... -Effects of ketones on Alzheimers progression... -Ben's tips on introducing ketones into your lifestyle... And much more! Resources from this episode: Episode sponsors:

Do you have questions, thoughts or feedback for Michael or me? Leave your comments below and one of us will reply!

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