Michael Brandt, CEO and Co-founder of HVMN, dives deep into the world of ketones and their impact on health. He discusses how Ketone IQ fuels cognitive abilities and enhances performance, while improving mitochondrial efficiency. Learn about the innovative fermentation process behind ketones, which offers cost-effective and palatable options. Michael shares insights on using ketones for fasting, cognitive enhancement, and athletic pursuits. Tune in for innovative strategies to incorporate ketones into your routine and optimize brain function.

CEO and co-founder of HVMN, Michael Brandt, discusses high-performance, energy development, and entrepreneurship. From turning a 'loss' on Shark Tank into investment opportunities to hacking morning routines, the conversation delves into successful entrepreneurs' common denominator. They also explore creating disruptive products, unlocking engaging YouTube content secrets, and the benefits of HVMN's Ketone IQ for performance enhancement.

"A guide to metabolic health with ketones" where Micheal Brandt, CEO of HVMN, discusses the benefits of ketones for enhanced performance, both physically and cognitively. They explore the origin of HVMN, the basics of ketosis, and the company's $6 million contract with Navy SEALs. The chapter also covers the development of their latest product, Ketone IQ, and the potential future developments of the product.

In this discussion, Michael Brandt, founder of Ketone IQ and innovator in performance supplements, shares his journey into the world of ketones. He explains how ketones enhance both physical performance and cognitive function, especially in high-stress environments like military operations. Michael dives into the differences between ketones and a keto diet, and their particular advantages for endurance athletes. He also touches on the importance of nutrition in optimizing performance and shares insights on leadership from his military experience.

Michael Brandt, co-founder and CEO of Ketone-IQ, delves into the world of metabolic efficiency and the science behind his innovative energy drink. He discusses the balance between elite athletic performance and mass-market appeal. Michael shares insights on the challenges of scaling their brand while mastering a single product. He also explores strategies for engaging consumers through direct-to-consumer approaches and the importance of scientific validation in the wellness industry. Plus, he reveals exciting future innovations!