Cameron Hanes - Keep Hammering Collective

KHC 104 - Michael Brandt

Dec 5, 2024

In this discussion, Michael Brandt, founder of Ketone IQ and innovator in performance supplements, shares his journey into the world of ketones. He explains how ketones enhance both physical performance and cognitive function, especially in high-stress environments like military operations. Michael dives into the differences between ketones and a keto diet, and their particular advantages for endurance athletes. He also touches on the importance of nutrition in optimizing performance and shares insights on leadership from his military experience.

02:20:21

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Episode guests

Michael Brandt

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Quick takeaways

Ketones serve as an alternative energy source for soldiers, enhancing performance during low carbohydrate availability and demanding situations.

Michael Brandt emphasizes the importance of taste innovation in Ketone IQ development to encourage consistent consumer usage and engagement.

Research indicates that ketones can significantly boost cognitive efficiency and physical performance, particularly in hypoxic conditions like high altitudes.

The successful launch of Ketone IQ highlights a strategic shift to mainstream markets, making the product more accessible and appealing to average consumers.

Brandt discusses the value of leadership principles and a growth mindset, advocating for adaptability and open communication in both personal and professional realms.

Deep dives

Origins of Ketone IQ

In 2019, Michael Brandt and his co-founder secured a $6 million contract with the U.S. Department of Defense to develop a drinkable ketone supplement. The aim was to create a performance-boosting product for military personnel engaged in physically and cognitively demanding operations. Ketones are naturally produced by the body as an energy source from fat, especially during endurance activities or fasting. The goal was to explore alternative energy sources for soldiers to enhance their performance, especially during missions where traditional carbohydrates might be insufficient.

Intro

2min

Exploring the Benefits of Ketones for Performance and Recovery

3min

Boosting Performance with Ketones

7min

Endurance Performance: Exploring Ketones and Fat Adaptation

3min

Fueling the Body: Understanding Ketones and Dietary Inputs

2min

Fueling Endurance: The Balance of Carbs and Fats

3min

The Role of Ketones in Endurance Racing

2min

Data-Driven Performance: Bridging Cycling and Combat Sports

3min

Exploring Human Performance: From Fight IQ to Innovative Ketone Solutions

6min

10.

Financing Growth: A Beverage Brand's Journey

8min

11.

Gear Up: Essentials for Hunting and Athletics

4min

12.

Fueling Endurance: Nutrition and Personal Growth

11min

13.

Leadership Lessons from Military Experience

18min

14.

Emphasizing Feedback and Company Culture

4min

15.

Cultivating Success in Business

15min

16.

Leading by Action

8min

17.

Navigating High School and Higher Ed Insights

15min

18.

Evolving Work and Parenting Dynamics

20min

19.

Embracing Challenge and the Power of Will

4min

Join us for a discussion with Michael Brandt, founder of Ketone IQ. Cam and Michael cover what ketones are and how they can benefit your performance and mental functions.

Follow along:

Instagram: https://www.instagram.com/cameronrhanes

Twitter: https://twitter.com/cameronhanes

Facebook: https://www.facebook.com/camhanes/

Website: https://www.cameronhanes.com

Follow Michael:

https://www.instagram.com/michaeldbrandt/

Thank you to our sponsors:

Grizzly Coolers: https://www.grizzlycoolers.com/ use code KEEPHAMMERING for 20% off

GoHunt: https://gohunt.com/ use code CAM when you sign up for $50 towards the gear shop

+ 10% off the GoHunt store

Montana Knife Company: https://www.montanaknifecompany.com/ Use code CAM for 10% off

Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off optics

MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off and Free Shipping

Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 20% your first order

Timestamps:

0:00:00 Where Ketone IQ Started & What Are Ketones?

0:04:56 Performance for SEALS, Rangers, and the Dept of Defense

0:07:17 The Science Behind Ketones

0:10:43 Ketones VS a KETO Diet

0:18:57 Ketones in Cycling & Combat Sports

0:23:51 Why Michael Chose Ketones

0:29:20 Investors, Production, & What’s Next

0:35:28 Ad Break

0:36:47 Ketones for Work VS Athletic Performance

0:39:40 Carbs & Salt

0:46:48 Michael’s College Experience - Changing Your Mindset

0:56:42 Being a Leader of Leaders

01:02:54 Michael’s Goals as a Leader

01:11:18 Constructive Criticism

01:13:48 Ketone’s Culture & Values

01:21:49 Good Notes: It’s Not Rocket Science

01:28:50 Keeping Yourself Accountable as a Boss

01:37:29 College at Stanford

01:45:41 The American High Education Crisis

01:55:28 Cam’s Parenting Method

02:02:15 Michael’s Parenting Advice: Us Against the Kids

02:11:46 Outro

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Cameron Hanes - Keep Hammering Collective

KHC 104 - Michael Brandt

Episode guests