Today, I’m joined by Michael Brandt, co-founder & CEO of Ketone-IQ.
Bottling “metabolic superfuel,” Ketone-IQ taps science-backed ingredients to enhance mental clarity, physical fitness, and recovery — without the crash of caffeine or sugar.
In this episode, we talk about scaling the brand’s next-gen energy drink.
We also cover:
• The meaning of metabolic efficiency • Balancing elite performance with mass-market appeal • Michael’s focus on single-product and ingredient mastery
Subscribe to the podcast → www.insider.fitt.co/podcast
Subscribe to our newsletter → www.insider.fitt.co/subscribe
Follow us on LinkedIn → www.linkedin.com/company/fittinsider
Ketone-IQ™’s Website: https://ketone.com/
Ketone-IQ™’s IG: https://www.instagram.com/ketoneiq
Michael’s IG: https://www.instagram.com/michaeldbrandt/
Ketone-IQ™ is offering listeners a discount. Use KETONE.com/FITT to save 30% off your first subscription order of Ketone-IQ™.
-
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters: (00:00) Introduction (01:32) Michael’s background (02:40) Understanding ketones and their benefits (04:09) Launching KetoneIQ (05:13) Challenges and successes in scaling (13:21) Innovations and future products (16:43) Marketing and distribution strategies (28:42) The importance of focus and expansion strategy (37:16) Conclusion
Fitt Insider