Fitt Insider

Today, I'm joined by Marc Hermann, founder and CEO of Everlab.  Based in Australia, Everlab combines state-of-the-art clinics, specialists, personalized screening plans, and a full-stack digital platform to prevent illness. In this episode, we discuss the future of longevity medicine. We also cover: Building in Australia's regulatory environment vs. the US Designing a personalized member journey Bridging wellness with traditional care Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider   Everlab’s Website: everlab.com.au    Everlab’s Instagram: https://www.instagram.com/everlab_health/ Everlab’s Twitter: https://x.com/everlab_health Everylab’s Linkedin: https://au.linkedin.com/company/everlab-health    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (00:35) Marc's background and Everlab's preventive health platform (02:25) Building in Australia's regulatory environment vs. the US market  (05:50) Differentiating from existing preventive health solutions  (08:45) Accessing 30 years of scattered Australian healthcare data  (11:55) The comprehensive member journey and diagnostic process  (16:25) Positioning as medical service vs longevity clinic (21:10) Business model evolution from direct-pay to B2B and insurance  (25:40) Defining longevity medicine and preventive healthcare  (28:05) Physical clinic expansion strategy and hybrid model  (32:35) International expansion considerations and regulatory challenges  (35:50) Avoiding healthcare data silos and maintaining patient data ownership (37:55) Technology focus and using seed funding for platform development  (40:05) Conclusion  

Today, I'm joined by Ariel Garten, co-founder of Muse.   Using clinical-grade EEG technology, Muse’s mental fitness headband tracks brain activity to offer insights on sleep, focus, meditation, and cognitive performance.   In this episode, we discuss making brain health monitoring accessible and actionable.   We also cover:   Defining brain health as consumer metric Integrating with the preventative health ecosystem Research partnerships and novel treatment development   Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider   Muse Website: choosemuse.com  Muse on Instagram: www.instagram.com/choosemuse/  Muse on X (Twitter): www.x.com/ChooseMuse  Muse on Facebook: www.facebook.com/choosemuse  Muse on LinkedIn: www.linkedin.com/company/interaxon-inc/  Muse on Youtube: www.youtube.com/user/interaXon    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (00:15) Ariel's background and Muse technology overview (02:30) Evolution from lab-based EEG to consumer device (04:45) Defining brain health and consumer metrics (07:00) Education challenges and multiple entry points for brain health (10:00) FDA classification and medical-grade validation (13:15) Working with researchers and clinicians for validation (15:18) Leveraging massive brain datasets for insights (17:36) Large brain model development and AI applications (19:00) Research partnerships and novel treatment development (21:45) Multi-market business model across consumer, clinical, and research (25:46) Organic growth into clinical and research markets (28:15) Integration with preventative health ecosystem (31:00) Future of brain-computer interfaces and realistic timelines (33:55) New Muse Athena device with enhanced brain monitoring (35:00) Conclusion  

Ellie Rubenstein and Ross Iverson, co-founders of Manna Tree, discuss their journey in creating a wellness-focused private equity firm. They delve into innovative investment strategies that prioritize sustainability and adaptability in the evolving wellness sector. The conversation highlights generational spending shifts and changing consumer behaviors, especially among women. They also touch on the importance of relationship-building and the mainstreaming of wellness trends, making a compelling case for the future of health investments.

Daniel Temm, CEO of Puresport, leads a UK-based sports nutrition brand born from a CBD focus and dedicated to community wellness. He shares insights on evolving brand identity beyond CBD and emphasizes the importance of emotional connections over mere performance marketing. Temm also discusses his journey of bootstrapping and securing early funding, as well as the challenges of navigating a shifting health market. With plans for product expansion and community engagement, he highlights authenticity as key to long-term success.

Join Naveen Jain, founder and CEO of Viome, as he dives into the revolution of personalized medicine. He discusses the inadequacies of DNA testing and highlights the importance of RNA analysis and microbiome insights. Hear about Viome's mission to prevent chronic diseases through tailored nutritional recommendations and supplements. Jain also tackles critical healthcare system barriers and emphasizes the shift from treatment to prevention, advocating for informed consumer choices in health management. Tune in for an enlightening conversation on the future of health!

In this engaging discussion, Nick Aubin, co-founder and CEO of Commons Clinic, shares insights on revolutionizing multi-specialty care. He discusses the ambitious goal of building a health model similar to the Mayo Clinic, integrating advanced technology like robotics and minimally invasive procedures to enhance patient care. Nick also highlights unique physician equity partnerships aimed at combating burnout. The conversation touches on the importance of whole-body health assessments and innovative payment models to prioritize prevention and improve accessibility for all.

In this insightful conversation, Katie Wilson, co-founder and CEO of BelliWelli, shares her journey in making gut health fun and accessible. She discusses the unique challenges of marketing fiber products and addresses the overwhelm faced by millennial women in wellness. From an unexpected pitch to Walmart shifting their focus from bars to powders, Katie reveals innovative strategies for retail expansion and the importance of combining fiber with probiotics and electrolytes. Her passion for enhancing digestive wellness shines through!

Leo Grady, PhD, is the visionary founder and CEO of Jona, leveraging AI and metagenomic sequencing to redefine metabolic health. In this engaging discussion, he reveals how microbiome tests may soon eclipse blood tests in assessing health. Grady explains the use of AI to analyze vast medical literature, turning data into actionable health insights. He also introduces the concept of digital twins for predicting health outcomes, showcasing future innovations in personalized health diagnostics that aim to revolutionize preventative care.

Dr. Darshan Shah, a physician and founder of Next Health, dives into the future of longevity-focused clinics. He discusses the four pillars of longevity care and the importance of personalized N-of-1 medicine. The conversation highlights the seismic shift from traditional healthcare to a proactive, holistic approach, blending advanced technologies with wellness practices. Dr. Shah also shares insights on the complexities of medical franchising and the innovative strategies driving Next Health's expansion. Tune in for a fresh perspective on optimizing health!

Scott Hickle, co-founder and CEO of Throne, is revolutionizing health tracking using AI and computer vision. They discuss breaking down the stigma around bathroom health and the potential for their innovative device to detect cancer through waste analysis. Scott shares insights into the challenges of developing user-friendly health tech and the importance of reliable data in fostering consumer trust. The conversation highlights Throne's vision for making health insights accessible and applicable in everyday life, promising a future where gut health monitoring is seamless.