Fitt Insider

Joe Vennare
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Feb 3, 2026 • 3min

Nike's trail running push, Peloton's latest cuts, Wellness real estate's next era

A quick tour of a London preventative health club that turns longevity into social rituals. Nike revives ACG as a standalone trail-focused brand with new athletes and a Beijing retail Basecamp. Peloton trims staff amid disappointing AI hardware sales and a $100M cost-cutting push. A startup backed by a tech founder raises funds to build tech-enabled rental housing centered on wellness.
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Feb 2, 2026 • 32min

324. Michelle Larivee, Founder & CEO of WTHN

Michelle Larivee, founder and CEO of WTHN, modernizes acupuncture and TCM with studios, products, and major retail partnerships. She talks about making ancient healing accessible, education to break down myths, an omnichannel studio-plus-product model, partnerships with Ulta and Canyon Ranch, and plans for national expansion and hospitality and corporate wellness integrations.
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Jan 30, 2026 • 3min

Hims calls out "luxury care," AG1 signs Hugh Jackman, Bryan Johnson weighs in

A Super Bowl ad frames preventive care as a luxury and stirs debate about health access. A startup raises funding for a daily lung-health system backed by Mount Sinai research. A supplement brand names a major ambassador while a prominent entrepreneur publicly questions supplement evidence and credibility.
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Jan 29, 2026 • 3min

Sword scales AI care, Flo exposes perimenopause gaps, Life Biosciences tests longevity

A rapid roundup of health tech moves, including a major acquisition that expands AI care into Germany’s reimbursement system. A large study reveals U.S. women often miss perimenopause symptoms like fatigue, mood shifts, sleep and digestive changes. Coverage of the first FDA-cleared human trial using partial cellular reprogramming to target glaucoma and advance longevity research.
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Jan 28, 2026 • 3min

Anta challenges Nike, Whoop defends data, Ulta leans into wellness

Anta buys a major Puma stake, positioning itself as a global rival to Nike. Tennis regulators ban wearable trackers amid worries over real-time data access. Kevin Hart expands into fitness franchising and wellness investments. Ulta experiments with in-store wellness shops selling supplements, sexual wellness, and recovery with educator support.
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Jan 27, 2026 • 3min

Life Time's Lock-in, P&G's acquisition, Once Upon a Farm's IPO

P&G snaps up Wonderbelly to reposition digestive care as wellness. Once Upon a Farm launches an IPO roadshow aiming for a $760M valuation. Life Time posts double-digit revenue per member growth and plans a major club expansion. A new racket sport, Tipty, debuts with athlete backing targeting tennis players on pickleball courts.
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Jan 26, 2026 • 38min

323. Dr. Muthu Alagappan, Founder & CEO of Counsel Health

Dr. Muthu Alagappan, an internal medicine physician and AI researcher who founded Counsel Health, builds AI-native primary care that blends medical AI with licensed clinicians. He discusses messaging-based longitudinal care. Topics include AI-led history taking and seamless handoffs to doctors. They debate where AI should act versus humans and how to scale accessible, lower-cost personalized medicine.
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Jan 23, 2026 • 3min

Amazon launches Health AI, Lululemon loses ground, Sleep outpaces optimization

Amazon launches a groundbreaking Health AI tailored for One Medical members, revolutionizing care coordination with advanced LLMs. Lululemon faces quality control issues as they halt online sales of their Get Low leggings amid governance turmoil. A recent study reveals that getting less than seven hours of sleep significantly shortens lifespan, even more than poor diet or loneliness. Prioritizing consistent restorative sleep is essential for longevity, outweighing expensive health optimization trends.
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Jan 22, 2026 • 3min

NOBULL hits $1B valuation, Ammortal adds athlete investors, Padel Haus scores new funding

Padel Haus secures investment to double U.S. players by 2030, signaling a boom in the sport. Ammortal recruits star athletes as investors, enhancing recovery solutions for NFL and MLB teams. NOBULL hits a $1B valuation and broadens its reach, introducing grass-fed nutrition products after closing TB12. Ultra raises funds for innovative nicotine-free performance pouches as the trend toward functional substitutes gains traction among youth, focusing on energy and mental performance.
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Jan 21, 2026 • 3min

Meta pauses VR fitness, Sam Altman backs brain tech, Gen Z wants IRL wellness

Younger generations are leaning towards spontaneous in-person events, like run clubs and sauna raves, signaling a shift in social preferences. Meta faces challenges in the VR fitness space as it pauses its Supernatural app amidst broader industry risks. Meanwhile, Sam Altman's Merge Labs secures $252M to advance brain-computer interfaces, starting with medical applications. There’s a growing trend towards nutrient-dense, transparently sourced meats, as illustrated by Cream Co. Meats' successful funding round aimed at connecting ranchers with consumers.

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