Fitt Insider

Today, I'm joined by Robby Sansom, co-founder & CEO of Force of Nature. Setting a new standard for the industry, Force of Nature delivers pasture-raised, 100% grass-finished, nutrient-dense proteins that prioritize animal welfare and soil regeneration. In this episode, we discuss building a radically transparent, values-driven meat company. We also cover:   The real cost of cheaply produced food Reshaping consumer perception and habits Restoring ecosystems with climate-friendly farming   Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Force of Nature Website: https://forceofnature.com/IG: https://www.instagram.com/forceofnaturemeats/ The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:30) Force of Nature's mission (04:00) Problems with our current food system (06:30) Agriculture's impact on global land use (09:00) Misaligned incentives in food production (12:30) Creating transparency and authenticity in meat production (16:15) How Force of Nature ensures quality and integrity (18:45) Testing every batch for antibiotic residue (21:15) Connecting consumers back to their food system (24:30) Changing consumer perception about food pricing (28:15) The commoditization of chicken and its problems (31:45) Force of Nature's poultry program and higher standards (35:15) The ancestral blend and incorporating organ meats (37:30) Future roadmap (40:00) Conclusion

Pete Hull, founder and CEO of Fitstop, shares insights from his experience leading a 165-location fitness franchise across four countries. He discusses the transformative power of social strength training and its role in fostering community and connection among members. Pete also delves into the unique challenges of expanding Fitstop into the U.S. market, the importance of finding the right franchise partners, and adapting his fitness methodology to a new culture. Exciting plans for making training more accessible highlight the holistic approach he champions.

In this engaging conversation, Tom Leverton, CEO of Purpose Brands, discusses the merger of Self Esteem Brands and Orangetheory Fitness, creating a powerhouse in health and wellness. He dives into strategies for international franchise expansion and the use of technology to enhance member experiences. Tom shares insights on managing brand identities while fostering synergies. He also touches on the evolving fitness landscape and the importance of innovative partnerships to keep pace with industry transformations.

In this engaging conversation, Ariana Thacker, the founder and CEO of MoldCo, shares her journey from personal mold toxicity struggles to creating a groundbreaking healthcare platform. She discusses the wide-reaching impact of mold exposure on millions of Americans and highlights the challenges within traditional healthcare systems. Ariana emphasizes the importance of evidence-based solutions like the Shoemaker protocol while navigating the complexities of raising capital for her innovative startup. Her passion for patient-centered care shines through as she aims to transform mold-related healthcare.

Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health. Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app. In this episode, we discuss democratizing lab-grade hormone testing. We also cover: The future of personalized health Creating a consumer-friendly saliva testing device Building a partner ecosystem around real-time hormone data Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: https://eli.health/IG: https://www.instagram.com/myelihealth/ Roles: https://eli.health/pages/careers - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (04:00) R&D journey (06:00) Use cases for instant hormone testing (08:00) Consumer education around cortisol and hormones (10:40) Building on first principles (13:20) Balancing wellness and clinical science (15:40) Fueling a hormone data ecosystem (18:20) Business model (20:40) Future hormone markers (24:00) Scientific challenges of working with saliva (27:40) Funding an intensive R&D consumer product (30:20) Building with users from day one (33:40) The value of creating a hormone database (36:40) Conclusion

Today, I'm joined by Taryn Toomey, founder of The Class. Launched over a decade ago, The Class has evolved into a cult-favorite, cathartic workout combining sound, breath, and heart-opening practices for deeper connection to self. In this episode, we discuss how the methodology blends the physical, emotional, and spiritual. We also cover: • The evolution of The Class's digital platform • Balancing spiritual integrity with business growth • Navigating leadership transitions and returning to the founding vision Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.theclass.com IG: https://www.instagram.com/theclass - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction  (01:50) Origins of The Class  (04:10) Being ahead of wellness trends  (09:10) The regulating method explained  (12:30) Making complex modalities accessible  (16:00) Digital platform development  (20:10) Brand evolution and leadership changes  (25:30) Returning to the business and new leadership  (30:40) The future of The Class  (35:00) Creating community and expanding reach  (38:30) Conclusion

Ben Lewis, co-founder and CEO of Little Spoon—a fresh kids' nutrition company—discusses the need to revolutionize baby food, unchanged for a century. He shares insights on maintaining transparency and quality in a market filled with misinformation. Lewis highlights the importance of a direct-to-consumer approach, focusing on building trust with parents. The conversation also touches on the evolution of the brand, emphasizing customer feedback and the challenges of ensuring safe, nutritious options for children.

In this engaging discussion, Darren MacDonald, CEO of Tonal and leader in AI-driven fitness solutions, shares insights into the evolution of home strength training. He emphasizes the importance of making resistance training accessible for all, especially in promoting longevity and preventative health. The conversation dives into innovations like Tonal 2, which personalizes workouts, and the integration of fitness with health management using data. MacDonald also touches on strategies for market expansion and the future of connected fitness.

Today, I'm joined by Bryan Myers, president & CEO of [solidcore]. Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion. In this episode, we discuss the company's roadmap and the evolution of boutique fitness. We also cover: • Targeting underserved markets • Innovating the reformer-based workout • Building an accessible yet challenging brand Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.solidcore.co IG: https://www.instagram.com/solidcore Bryan's IG: https://www.instagram.com/bmysofly - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:49) [solidcore] Overview & L Catterton Investment (08:12) Expansion Strategy & Market Focus (13:16) Core Product Evolution (20:49) Community Building & Brand Differentiation (26:13) Premium Boutique Fitness Industry Context (31:35) Leadership Philosophy & Future Vision (36:36) Conclusion

Today, I'm joined by Chris Howell, CEO of SPX. A global gym and wellness design firm, SPX has crafted over 100 innovative spaces across 14 countries for brands like Soho House, HUME, and Rumble Boxing. In this episode, we discuss elevated gym design, luxury hospitality, and custom equipment manufacturing.  We also cover: • Gym and wellness design trends • Integrating recovery into fitness spaces • Creating social hubs without sacrificing functionality Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider SPX's Website: https://www.spxfit.com/  SPX's IG: https://www.instagram.com/spxgymdesign/    Chris' IG: https://www.instagram.com/chrishowell16/   Chris' LinkedIn: https://www.linkedin.com/in/chrishowell16/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:27) Chris' Journey to SPX (05:39) Challenges in Gym Design (07:24) The Nine-Step Process for Gym Design (14:19) Trends in Fitness and Wellness Spaces (20:08) Consultancy and Playbooks for Success (23:02) Balancing Design and Functionality (25:26) Common Client Misconceptions (30:18) The Future of Wellness and Hospitality (35:17) Conclusion