Fitt Insider

Jen Batchelor, co-founder and CEO of Kin Euphorics, brings her background as a third-generation distiller to the forefront of non-alcoholic spirits. She discusses how Kin aims to redefine drinking culture by promoting social rituals centered on wellness. Batchelor highlights the use of circadian science in crafting their beverages and explains how loyalty is prioritized over rapid growth. She also shares insights on fostering emotional connections through mindful consumption and the transformative potential of replacing traditional alcohol with Kin's innovative drinks.

Today, I'm joined by Ross Mackay, founder and CEO of Cadence.   Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.   In this episode, we discuss building a brand that's bigger than the product itself.   We also cover: Shaping a lifestyle brand with strategic collabs Decision-making frameworks for high-performing teams Creating content to document the entrepreneurial journey Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Cadence Website: https://usecadence.com/  Cadence IG: https://www.instagram.com/usecadence/  YouTube: https://www.youtube.com/@RossMackay1    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:15) Ross's background and entrepreneurial journey (03:50) The transition from Daring Foods to Cadence (05:10) Differentiating in a crowded supplement market (08:35) Building authentic brand content and community (11:10) Strategic collaboration approach and tiered partnerships (14:15) The momentum behind Cadence's rapid growth (16:30) Decision-making frameworks for a high-performing team (20:50) Creating lifestyle products vs just supplements (23:50) Cadence's product system: Core, Race, and Recover (27:25) Product roadmap and upcoming innovations (32:35) The cultural rise of running and endurance sports (35:15) Personal athletic goals vs. product development (37:50) Balancing entrepreneurship with new fatherhood (41:00) Conclusion  

Today, I'm joined by Dr. Anthony Gustin, co-founder of Lineage Provisions. Lineage Provisions is tackling the broken food system through clean meat products that support sustainable agriculture while providing consumers nutrient-dense snacks. In this episode, we discuss the critical connection between soil health, animal agriculture, and human well-being. We also cover: Building a regenerative supply chain Solving problems rather than chasing trends Consequences of our disconnection from nature Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Lineage Provisions Website: https://lineageprovisions.com/  Lineage Provisions IG: https://www.instagram.com/lineageprovisions/  Equipfoods Website: https://www.equipfoods.com/  Anthony Gustin’s Website: https://dranthonygustin.com/  The Feed Newsletter: https://dranthonygustin.com/newsletter/  The Natural State Podcast: https://dranthonygustin.com/podcasts/  Facebook: https://www.facebook.com/DrAnthonyGustin/  Instagram: https://www.instagram.com/dranthonygustin/  X: https://x.com/dranthonygustin/  YouTube: https://www.youtube.com/dranthonygustin    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:40) Anthony's background (03:50) The crisis in our food system and soil health  (07:00) Creating meat products that solve real problems  (10:30) The issue with most "grass-fed" claims  (14:30) The challenges of air-drying meat with organs  (17:40) Health consumerism vs. natural human environments  (21:30) The complexity of building a regenerative supply chain  (24:20) Disconnection from nature as our fundamental problem  (28:00) The limitations of policy-driven food system change  (32:00) Education as a pillar of Lineage Provisions' mission  (35:00) Finding fulfillment in tackling hard problems  (38:00) Conclusion

Today, I'm joined by Robert Hammond, president & CSO of Therme Group US. After co-founding New York's High Line, Robert is now helping Therme bring thermal bathing to America through large-scale wellness destinations. In this episode, we discuss reimagining social bathing culture across US urban centers. We also cover:   Creating affordable wellness spaces for the masses The social and spiritual benefits of communal bathing Building destinations that generate tax revenue and jobs   Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.thermegroup.com/therme-group-us Therme Group IG: https://www.instagram.com/thermegroup Robert’s IG: https://www.instagram.com/thehighlineguy/ The Culture of Bathing Newsletter: https://cultureofbathing.substack.com/ The Culture of Bathing IG: https://www.instagram.com/cultureofbathing - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:15) Robert's background and Therme's scale (03:00) How Therme's model differs from American wellness concepts (05:00) The three main areas: Play, Relax, and Restore (07:15) Creating an indoor tropical experience year-round (08:45) Bathing as a universal cultural experience (10:45) The social aspect as the "sticky" part of the bathing business (12:30) Using scale to keep prices accessible (14:15) Working with cities to develop urban locations (16:30) Creating new downtown destinations and tax revenue (18:30) The Peter Attia effect on wellness adoption (21:15) How different bathing businesses serve different needs (24:15) Making bathing inclusive and body-positive (27:00) Marketing wellness vs. marketing fun (29:45) The social value of bathing experiences (31:30) The meditation-like quality of bathing (33:30) The beginning of a bathing movement (35:15) Democratizing wellbeing through scale (37:00) Conclusion

Robby Sansom, co-founder and CEO of Force of Nature, leads a radical approach to ethical meat production that emphasizes animal welfare and soil regeneration. He discusses the true cost of cheap food and the environmental impact of our current food system. The conversation highlights the importance of transparency and educating consumers about sustainable practices. Robby also shares insights into reshaping consumer habits and the challenges of fostering healthier eating patterns in a profit-driven industry.

Pete Hull, founder and CEO of Fitstop, shares insights from his experience leading a 165-location fitness franchise across four countries. He discusses the transformative power of social strength training and its role in fostering community and connection among members. Pete also delves into the unique challenges of expanding Fitstop into the U.S. market, the importance of finding the right franchise partners, and adapting his fitness methodology to a new culture. Exciting plans for making training more accessible highlight the holistic approach he champions.

In this engaging conversation, Tom Leverton, CEO of Purpose Brands, discusses the merger of Self Esteem Brands and Orangetheory Fitness, creating a powerhouse in health and wellness. He dives into strategies for international franchise expansion and the use of technology to enhance member experiences. Tom shares insights on managing brand identities while fostering synergies. He also touches on the evolving fitness landscape and the importance of innovative partnerships to keep pace with industry transformations.

In this engaging conversation, Ariana Thacker, the founder and CEO of MoldCo, shares her journey from personal mold toxicity struggles to creating a groundbreaking healthcare platform. She discusses the wide-reaching impact of mold exposure on millions of Americans and highlights the challenges within traditional healthcare systems. Ariana emphasizes the importance of evidence-based solutions like the Shoemaker protocol while navigating the complexities of raising capital for her innovative startup. Her passion for patient-centered care shines through as she aims to transform mold-related healthcare.

Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health. Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app. In this episode, we discuss democratizing lab-grade hormone testing. We also cover: The future of personalized health Creating a consumer-friendly saliva testing device Building a partner ecosystem around real-time hormone data Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: https://eli.health/IG: https://www.instagram.com/myelihealth/ Roles: https://eli.health/pages/careers - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (04:00) R&D journey (06:00) Use cases for instant hormone testing (08:00) Consumer education around cortisol and hormones (10:40) Building on first principles (13:20) Balancing wellness and clinical science (15:40) Fueling a hormone data ecosystem (18:20) Business model (20:40) Future hormone markers (24:00) Scientific challenges of working with saliva (27:40) Funding an intensive R&D consumer product (30:20) Building with users from day one (33:40) The value of creating a hormone database (36:40) Conclusion

Today, I'm joined by Taryn Toomey, founder of The Class. Launched over a decade ago, The Class has evolved into a cult-favorite, cathartic workout combining sound, breath, and heart-opening practices for deeper connection to self. In this episode, we discuss how the methodology blends the physical, emotional, and spiritual. We also cover: • The evolution of The Class's digital platform • Balancing spiritual integrity with business growth • Navigating leadership transitions and returning to the founding vision Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.theclass.com IG: https://www.instagram.com/theclass - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction  (01:50) Origins of The Class  (04:10) Being ahead of wellness trends  (09:10) The regulating method explained  (12:30) Making complex modalities accessible  (16:00) Digital platform development  (20:10) Brand evolution and leadership changes  (25:30) Returning to the business and new leadership  (30:40) The future of The Class  (35:00) Creating community and expanding reach  (38:30) Conclusion