Today, I'm joined by Marina Pavlovic Rivas, co-founder and CEO of Eli Health. Tracking hormones like heart rate, Eli Health enables consumers to measure real-time levels from home through its instant saliva-based test and mobile app. In this episode, we discuss democratizing lab-grade hormone testing. We also cover: The future of personalized health Creating a consumer-friendly saliva testing device Building a partner ecosystem around real-time hormone data Subscribe to the podcast → insider.fitt.co/podcastSubscribe to our newsletter → insider.fitt.co/subscribeFollow us on LinkedIn → linkedin.com/company/fittinsider Website: https://eli.health/IG: https://www.instagram.com/myelihealth/ Roles: https://eli.health/pages/careers - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (04:00) R&D journey (06:00) Use cases for instant hormone testing (08:00) Consumer education around cortisol and hormones (10:40) Building on first principles (13:20) Balancing wellness and clinical science (15:40) Fueling a hormone data ecosystem (18:20) Business model (20:40) Future hormone markers (24:00) Scientific challenges of working with saliva (27:40) Funding an intensive R&D consumer product (30:20) Building with users from day one (33:40) The value of creating a hormone database (36:40) Conclusion

Today, I'm joined by Taryn Toomey, founder of The Class. Launched over a decade ago, The Class has evolved into a cult-favorite, cathartic workout combining sound, breath, and heart-opening practices for deeper connection to self. In this episode, we discuss how the methodology blends the physical, emotional, and spiritual. We also cover: • The evolution of The Class's digital platform • Balancing spiritual integrity with business growth • Navigating leadership transitions and returning to the founding vision Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.theclass.com IG: https://www.instagram.com/theclass - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters:  (00:00) Introduction  (01:50) Origins of The Class  (04:10) Being ahead of wellness trends  (09:10) The regulating method explained  (12:30) Making complex modalities accessible  (16:00) Digital platform development  (20:10) Brand evolution and leadership changes  (25:30) Returning to the business and new leadership  (30:40) The future of The Class  (35:00) Creating community and expanding reach  (38:30) Conclusion

Ben Lewis, co-founder and CEO of Little Spoon—a fresh kids' nutrition company—discusses the need to revolutionize baby food, unchanged for a century. He shares insights on maintaining transparency and quality in a market filled with misinformation. Lewis highlights the importance of a direct-to-consumer approach, focusing on building trust with parents. The conversation also touches on the evolution of the brand, emphasizing customer feedback and the challenges of ensuring safe, nutritious options for children.

In this engaging discussion, Darren MacDonald, CEO of Tonal and leader in AI-driven fitness solutions, shares insights into the evolution of home strength training. He emphasizes the importance of making resistance training accessible for all, especially in promoting longevity and preventative health. The conversation dives into innovations like Tonal 2, which personalizes workouts, and the integration of fitness with health management using data. MacDonald also touches on strategies for market expansion and the future of connected fitness.

Today, I'm joined by Bryan Myers, president & CEO of [solidcore]. Operating across 27 states, [solidcore] delivers 50-minute reformer-based strength workouts. Adding backing from L Catterton in September, the brand is ramping up expansion. In this episode, we discuss the company's roadmap and the evolution of boutique fitness. We also cover: • Targeting underserved markets • Innovating the reformer-based workout • Building an accessible yet challenging brand Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.solidcore.co IG: https://www.instagram.com/solidcore Bryan's IG: https://www.instagram.com/bmysofly - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:49) [solidcore] Overview & L Catterton Investment (08:12) Expansion Strategy & Market Focus (13:16) Core Product Evolution (20:49) Community Building & Brand Differentiation (26:13) Premium Boutique Fitness Industry Context (31:35) Leadership Philosophy & Future Vision (36:36) Conclusion

Today, I'm joined by Chris Howell, CEO of SPX. A global gym and wellness design firm, SPX has crafted over 100 innovative spaces across 14 countries for brands like Soho House, HUME, and Rumble Boxing. In this episode, we discuss elevated gym design, luxury hospitality, and custom equipment manufacturing.  We also cover: • Gym and wellness design trends • Integrating recovery into fitness spaces • Creating social hubs without sacrificing functionality Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider SPX's Website: https://www.spxfit.com/  SPX's IG: https://www.instagram.com/spxgymdesign/    Chris' IG: https://www.instagram.com/chrishowell16/   Chris' LinkedIn: https://www.linkedin.com/in/chrishowell16/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:27) Chris' Journey to SPX (05:39) Challenges in Gym Design (07:24) The Nine-Step Process for Gym Design (14:19) Trends in Fitness and Wellness Spaces (20:08) Consultancy and Playbooks for Success (23:02) Balancing Design and Functionality (25:26) Common Client Misconceptions (30:18) The Future of Wellness and Hospitality (35:17) Conclusion

Today, I'm joined by Marc Washington, founder & executive chairman of Supergut. Scaling science-backed wellness support, Supergut’s shakes, bars, and supplements feature a proprietary fiber blend clinically shown to support metabolic and overall health. In this episode, Marc shares the brand’s evolution from DTC to nationwide retail. We also cover: • The rise of GLP-1s • Balancing science with accessibility • Making functional nutrition more mainstream Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Supergut's Website: https://www.supergut.com/    Supergut’s IG: https://www.instagram.com/supergut  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:50) The Supergut Journey (07:05) Expanding Product Lines (11:32) The Ozempic Era and GLP-1s (20:17) Marketing Strategies and Retail Expansion (24:37) From Scientific Roots to Consumer Trust (31:31) Future Roadmap (34:18) Conclusion

Today, I'm joined by Dr. Ryan Greene, co-founder & medical director of Monarch Athletic Club. Bridging premium fitness and expert medicine, Monarch Athletic Club offers membership-based  services spanning personal training, preventative health, nutrition support, and physical therapy.  In this episode, we discuss Monarch’s model for delivering comprehensive medical wellness under one roof. We also cover: • Reimagining insurance incentives • Scaling a premium wellness experience • Making high-performance health more accessible Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://monarchclubs.com/    Monarch’s IG: https://www.instagram.com/MONARCHCLUBS Dr. Greene’s IG: https://www.instagram.com/dr_greene_do/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:44) Monarch Athletic Club  (10:08) Integrating Fitness and Medicine (17:08) Holistic Health and Longevity Management (24:00) Monarch's Business Model (32:26) The Future of Performance-Based Insurance (37:14) Conclusion

Today, I'm joined by Luke Saunders, founder and CEO of Farmer's Fridge. Transforming on-the-go eating, Farmer’s Fridge is scaling vending machine-style fridges stocked with fresh, nutritious meals — upgrading food options in airports, schools, and beyond. In this episode, Luke shares his decade-long journey building the company. We also cover: • Using data to optimize operations • Making healthy eating more accessible • Creating a vertically integrated food business Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.farmersfridge.com/   IG: https://www.instagram.com/farmersfridge/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:33) Origin Story of Farmer's Fridge (02:23) The Farmer's Fridge Experience (03:44) Challenges and Skepticism (05:56) Logistics and Operations (07:36) Scaling the Business (09:48) Location Strategy and Success  (20:37) Product Development and Customer Feedback (24:00) Funding and Growth Strategy (28:53) Conclusion

Today, I'm joined by Santiago Gomez, founder & CEO of Padel Haus. After a successful career as a restaurateur, Santiago channeled his Mexican heritage to launch Padel Haus — turning his childhood love for the game into a thriving NYC membership club. In this episode, we discuss the company’s luxury social sports experience and expansion plans. We also cover: • Padel’s explosive growth • Economics of membership clubs • The future of racket sports in the US Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: https://www.padel.haus/ IG: https://www.instagram.com/padelhaus Newsletter: https://mailchi.mp/padel/padel-haus-newsletter-form - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.  Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:38) The Sport of Padel and Founding Padel Haus (04:04) The Club Experience (05:50) Business Model and Revenue Streams (06:26) Padel vs. Pickleball (07:45) Expansion Strategy and Market Education (11:38) Membership Engagement and Retention (15:36) Future Roadmap (24:08) Conclusion