Fitt Insider

Today, I'm joined by Sylvia Kang, co-founder and CEO of Mira.   Enabling at-home hormone tracking, Mira combines hardware with app-based data interpretation, AI assistance, and coaching to help women navigate all stages of life.   In this episode, we discuss revolutionizing women's health management through hormones.   We also cover:   Breaking taboos in women’s health Building the largest continuous hormone dataset Expanding from fertility to comprehensive wellness Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Mira’s Website: https://miracare.com/  Instagram: www.instagram.com/mirafertility/  Tiktok: https://www.tiktok.com/@mirafertility  Facebook: https://www.facebook.com/mirafertility/  Youtube: https://www.youtube.com/c/MiraFertility  Podcast: Coming Soon on Apple Podcasts and Spotify    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (00:25) Sylvia's Background: From Pianist to Biomedical Engineering (02:30) The Gap in Women's Fertility and Hormone Education (04:00) Early Challenges Building in Women's Health (06:50) Consumer Reception and Community Building (08:45) Understanding Women's Health Problems Across Life Stages (12:25) Women's Health as Wellness Management (15:45) Building the World's Largest Hormone Dataset (20:20) Research Partnerships and Clinical Applications (22:15) Competition and Market Landscape in Hormone Tracking (24:45) Connecting Data to Actionable Solutions (30:05) Full-Stack Vision vs Focused Approach (32:40) Expanding Beyond Fertility to Comprehensive Women's Health (37:00) New Product Launch: Ultra Four Test (38:15) Conclusion

Saad Alam, co-founder and CEO of Hone Health, leads a longevity care platform revolutionizing health with AI diagnostics and personalized treatment. He dives into normalizing hormone health for all, emphasizing empowerment in both men's and women's health. The discussion shifts to the urgent need for reforming medical education and improving access to premium care for underserved communities. Alam also envisions a future where proactive, tailored health solutions are at the forefront, transforming traditional healthcare into a more accessible model.

In this conversation with Dr. Roozbeh Ghaffari, co-founder and CEO of Epicore Biosystems, the focus is on innovative sweat-sensing wearables that monitor hydration and key biomarkers. Ghaffari discusses the evolution of hydration technology from sports to broader wellness and industrial applications. He emphasizes the importance of real-time hydration tracking and shares insights on partnerships with major brands like Gatorade and PepsiCo. The discussion also touches on advancing biomarker research for enhanced health monitoring across various industries.

Dugal Bain-Kim is the co-founder and CEO of Lifeforce, a telehealth platform that aims to make longevity medicine accessible. In this conversation, he dives into how technology is transforming health management. Dugal discusses the blend of AI and human support for personalized care, emphasizing the role of behavioral change in achieving health goals. He also explores innovative partnerships that help bridge wellness gaps and make lasting impacts on consumer health. The insights into translating complex health data into actionable strategies are particularly eye-opening!

Alex Mather, founder and CEO of Eternal, focuses on innovative healthcare tailored for the physically active. With a strong background from Strava and The Athletic, he discusses a holistic approach to health, integrating bloodwork, DEXA scans, and VO2 max tests. Mather emphasizes the importance of finding joy in long-term health habits and advocates for a proactive, performance-centered healthcare strategy. He also shares insights on creating personalized wellness plans for aging athletes, breaking down myths about longevity, and the role of technology in fitness.

In this engaging conversation, Jason Goodman, co-founder of Bathhouse, shares his vision for a modern wellness oasis that blends ancient bathing rituals with contemporary design. He discusses the innovative shift from traditional memberships to day passes, creating a more accessible experience for wellness seekers. Jason also dives into the evolution of sauna culture and the importance of community in fostering social connections. He reveals how Bathhouse aims to redefine relaxation and revitalization while expanding its unique offerings across new locations.

Dr. Michael Doney, the Executive Medical Director of Biograph, shares insights from a clinic focused on preventative health and personalized diagnostics. He discusses transforming patient journeys with actionable health data and balancing innovation with clinical rigor. Doney also addresses the importance of making healthcare accessible while integrating technology into wellness routines. Discover how Biograph stands out from traditional primary care, advocating for a holistic approach to health that merges data and lifestyle changes.

Jen Batchelor, co-founder and CEO of Kin Euphorics, brings her background as a third-generation distiller to the forefront of non-alcoholic spirits. She discusses how Kin aims to redefine drinking culture by promoting social rituals centered on wellness. Batchelor highlights the use of circadian science in crafting their beverages and explains how loyalty is prioritized over rapid growth. She also shares insights on fostering emotional connections through mindful consumption and the transformative potential of replacing traditional alcohol with Kin's innovative drinks.

Today, I'm joined by Ross Mackay, founder and CEO of Cadence.   Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.   In this episode, we discuss building a brand that's bigger than the product itself.   We also cover: Shaping a lifestyle brand with strategic collabs Decision-making frameworks for high-performing teams Creating content to document the entrepreneurial journey Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Cadence Website: https://usecadence.com/  Cadence IG: https://www.instagram.com/usecadence/  YouTube: https://www.youtube.com/@RossMackay1    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters: (00:00) Introduction (01:15) Ross's background and entrepreneurial journey (03:50) The transition from Daring Foods to Cadence (05:10) Differentiating in a crowded supplement market (08:35) Building authentic brand content and community (11:10) Strategic collaboration approach and tiered partnerships (14:15) The momentum behind Cadence's rapid growth (16:30) Decision-making frameworks for a high-performing team (20:50) Creating lifestyle products vs just supplements (23:50) Cadence's product system: Core, Race, and Recover (27:25) Product roadmap and upcoming innovations (32:35) The cultural rise of running and endurance sports (35:15) Personal athletic goals vs. product development (37:50) Balancing entrepreneurship with new fatherhood (41:00) Conclusion  

Today, I'm joined by Dr. Anthony Gustin, co-founder of Lineage Provisions. Lineage Provisions is tackling the broken food system through clean meat products that support sustainable agriculture while providing consumers nutrient-dense snacks. In this episode, we discuss the critical connection between soil health, animal agriculture, and human well-being. We also cover: Building a regenerative supply chain Solving problems rather than chasing trends Consequences of our disconnection from nature Subscribe to the podcast → insider.fitt.co/podcast   Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Lineage Provisions Website: https://lineageprovisions.com/  Lineage Provisions IG: https://www.instagram.com/lineageprovisions/  Equipfoods Website: https://www.equipfoods.com/  Anthony Gustin’s Website: https://dranthonygustin.com/  The Feed Newsletter: https://dranthonygustin.com/newsletter/  The Natural State Podcast: https://dranthonygustin.com/podcasts/  Facebook: https://www.facebook.com/DrAnthonyGustin/  Instagram: https://www.instagram.com/dranthonygustin/  X: https://x.com/dranthonygustin/  YouTube: https://www.youtube.com/dranthonygustin    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.    Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/   Chapters:  (00:00) Introduction  (01:40) Anthony's background (03:50) The crisis in our food system and soil health  (07:00) Creating meat products that solve real problems  (10:30) The issue with most "grass-fed" claims  (14:30) The challenges of air-drying meat with organs  (17:40) Health consumerism vs. natural human environments  (21:30) The complexity of building a regenerative supply chain  (24:20) Disconnection from nature as our fundamental problem  (28:00) The limitations of policy-driven food system change  (32:00) Education as a pillar of Lineage Provisions' mission  (35:00) Finding fulfillment in tackling hard problems  (38:00) Conclusion