Fitt Insider NOBULL hits $1B valuation, Ammortal adds athlete investors, Padel Haus scores new funding
Jan 22, 2026
Padel Haus secures investment to double U.S. players by 2030, signaling a boom in the sport. Ammortal recruits star athletes as investors, enhancing recovery solutions for NFL and MLB teams. NOBULL hits a $1B valuation and broadens its reach, introducing grass-fed nutrition products after closing TB12. Ultra raises funds for innovative nicotine-free performance pouches as the trend toward functional substitutes gains traction among youth, focusing on energy and mental performance.
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Padel Club Market Set To Double
- Padel Haus is scaling U.S. clubs with premium facilities and community programming to meet rising demand.
- AO Ventures' investment signals confidence that U.S. padel players could double by 2030, accelerating venue expansion.
Athletes Backing Recovery Tech
- Immortal added seven high-profile athletes, including Mike Trout and Freddie Freeman, as ambassadors and investors.
- Immortal chambers are now installed across multiple NFL and MLB teams to aid recovery and travel fatigue management.
Apparel Brands Becoming Nutrition Platforms
- NOBULL raised $50 million at a $1 billion valuation and is expanding from apparel into supplements via NOBULL Nutrition.
- Tom Brady closed TB12 to join the brand's nutrition push, reflecting a trend of performance brands building integrated ecosystems.