Fitt Insider Anta challenges Nike, Whoop defends data, Ulta leans into wellness
Jan 28, 2026
Anta buys a major Puma stake, positioning itself as a global rival to Nike. Tennis regulators ban wearable trackers amid worries over real-time data access. Kevin Hart expands into fitness franchising and wellness investments. Ulta experiments with in-store wellness shops selling supplements, sexual wellness, and recovery with educator support.
AI Snips
Chapters
Transcript
Episode notes
Anta Stakes Claim As Global Challenger
- Anta's $1.8B purchase of 29% of Puma signals aggressive global expansion from a China-based challenger.
- The deal narrows the market-cap gap with Nike and positions Anta as a true global competitor.
Wearables Spark Fairness Debate At Slams
- Grand Slam organizers worry real-time wearable data could create fairness issues during competition.
- Players argue Whoop devices deliver health insights, not competitive advantage, spurring governance debates.
Kevin Hart Joins Burn Bootcamp
- Kevin Hart joined Burn Bootcamp as an equity partner and franchisee and will open his own location.
- He leverages this role alongside investments in Sweat Pals, Simple, and Function Health to build a wellness portfolio.