Fitt Insider Life Time's Lock-in, P&G's acquisition, Once Upon a Farm's IPO
Jan 27, 2026
P&G snaps up Wonderbelly to reposition digestive care as wellness. Once Upon a Farm launches an IPO roadshow aiming for a $760M valuation. Life Time posts double-digit revenue per member growth and plans a major club expansion. A new racket sport, Tipty, debuts with athlete backing targeting tennis players on pickleball courts.
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Big CPG Repositions Digestive Health
- Procter & Gamble bought Wonderbelly to reach new consumers with cleaner digestive-wellness positioning.
- The deal signals a shift toward framing digestive care as lifestyle wellness rather than just medicine.
IPO Tests Premium Kids Food Thesis
- Once Upon a Farm is testing public-market appetite for premium mission-driven food brands with a $200M+ raise and $760M target valuation.
- The IPO will reveal whether clean-label kids' food can sustain growth and consumer trust at scale.
Premium Clubs Win On Spend Not Volume
- Life Time grew revenue over 14% in 2025 while net income rose sharply as revenue per member jumped double digits.
- The chain plans 12–14 large-format club openings, showing premium retention and in-club spend beat sheer membership volume.