Fitt Insider Hims calls out "luxury care," AG1 signs Hugh Jackman, Bryan Johnson weighs in
Jan 30, 2026
A Super Bowl ad frames preventive care as a luxury and stirs debate about health access. A startup raises funding for a daily lung-health system backed by Mount Sinai research. A supplement brand names a major ambassador while a prominent entrepreneur publicly questions supplement evidence and credibility.
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Episode notes
Health As An Access Problem
- Hims frames preventive care as a response to structural inequity rather than a single product pitch.
- The Super Bowl spot positions the company as an access layer to care typically reserved for the wealthy.
Daily Lung Health As A New Category
- Climatic aims to make respiratory care proactive with a daily lung health system backed by Mount Sinai research.
- Early studies showed improvements in mucus clearance and athlete performance, creating a new wellness category.
Supplements Under Scrutiny
- AG1's Hugh Jackman campaign collided with Bryan Johnson's public critique over clinical evidence and biomarkers.
- The episode highlights broader tensions around brand trust, influencer credibility, and the need for science over hype.