248. Michael Brandt, Co-Founder & CEO of Ketone-IQ
Fitt Insider
Evolving Energy Solutions: The Ketone Journey
This chapter explores the development of a high-performance ketone product, focusing on its ties to metabolic health and elite athletic performance. The speaker shares insights into their entrepreneurial journey, the journey of educating consumers, and the importance of scientific validation for broader market acceptance. It also discusses the technological advancements in ketone delivery methods, emphasizing the balance between innovation and accessibility in the wellness industry.
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