UI Breakfast: UI/UX Design and Product Strategy Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf
15 snips
May 3, 2019 AI Snips
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Transcript
Episode notes
Separate Training, No Synergy
- A client trained engineers in agile, product managers in lean startup, and designers in design thinking separately.
- Expecting their teams to magically collaborate was unrealistic without unifying principles.
Focus on Customer Outcomes
- Measuring success by customer behavior and outcomes is crucial, not by output or effort.
- Changing metrics to focus on customer success aligns lean, agile, and design thinking effectively.
Team Raised Communication Rate
- A team aimed to increase successful communication rate in a marketplace from 14% to 75% using sprints and experiments.
- They explored solutions beyond software, like call center calls, to change customer behavior effectively.