Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf
UI Breakfast: UI/UX Design and Product Strategy
00:00
The Secret Sauce of Unifying Lean Agile and Design Thinking
If you're on a team that's called the iPhone app team, your job is to build an iPhone app. Now if you take that same group of people and instead of calling them the iPhoneapp team, you call them the mobile commerce team. What's the goal of that team? Developing mobile commerce. Exactly. And it's our job as makers of software, designers, product managers, engineers to figure out what combination of code copy and design delivers that change in behavior,. The key principles in unifying lean agile and design thinking is managing the outcome.
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