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Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf
UI Breakfast: UI/UX Design and Product Strategy
How to Optimize for Customer Behavior Metrics
Almost all customer behaviors fall into one of those five buckets. Those are really good measures of customer behavior to start with regardless of the type of product that you're designing or building, even if it's B2B. So there's the approach of the most symmetric when there is just one metric critical for the business. And then there is the approach when you have a metric responsible for each stage of the customer lifecycle like acquisition, activation, etc. Well, if you take a North Star metric like retention, right? There's always other leading indicators for it as well.
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