3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

The Importance of Continuous Improvement

When I started my career, software came in a box. In those days, the quantity of software that you sold mattered. Today, software is continuous. It never ends. We deploy software as much as we want. And it's not the total quantity of features that we make that determine success. What we want to optimize for are outcomes. These changes in customer behavior that tell us that we've delivered something of value.

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