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Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf
UI Breakfast: UI/UX Design and Product Strategy
How to Pick the Right Tactic for Your Team
"The overwhelming majority of customers care about price. And Ryan Air knows that, so they skimp on all the other things where in their prices get people to come back," he says. "So it's all about the kind of experience you want to create and then ultimately what tactics you use to enforce those values."
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