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Episode 137: Lean, Agile & Design Thinking with Jeff Gothelf
UI Breakfast: UI/UX Design and Product Strategy
How to Change Customer Behavior for the Better
We set out to change some kind of customer behavior and we find out that it's the wrong behavior to change. It's the wrong metric to measure. And in those situations, it's absolutely critical that we bring that evidence back to our leadership," he says.
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