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Breaking B2B - B2B Marketing & Demand Generation Podcast
#312 Aligning Marketing With Sales To Drive Revenue - Chip House
Feb 27, 2023
Chip House, CMO at Insightly CRM, shares tips on aligning marketing with sales for revenue growth. Topics include picking target accounts, forecasting revenue, outbound and inbound marketing tips, and customer success. Insights on adapting pricing strategies, revenue generation, and setting targets in the SaaS space are also discussed.
35:38
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Quick takeaways
- Understanding and engaging with sales is essential for marketing success.
- Defining the ideal customer profile is crucial for aligning marketing and sales.
Deep dives
Challenges in Aligning Marketing and Sales
The podcast delves into the historical challenges between marketing and sales teams, attributing the discord to perceptions of roles and responsibilities. Sales often feels disconnected from marketing, emphasizing that the actual business transactions happen through them. The discussion highlights the need for marketing to understand buyers better and actively engage with sales representatives to bridge the gap between the two departments.
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