Breaking B2B - B2B Marketing & Demand Generation Podcast #312 Aligning Marketing With Sales To Drive Revenue - Chip House
Feb 27, 2023
Chip House, CMO at Insightly CRM, shares tips on aligning marketing with sales for revenue growth. Topics include picking target accounts, forecasting revenue, outbound and inbound marketing tips, and customer success. Insights on adapting pricing strategies, revenue generation, and setting targets in the SaaS space are also discussed.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Aligning Marketing and Sales for Revenue Growth
02:09 • 19min
Aligning Pricing with Target Audience Needs and Resources
21:01 • 2min
Aligning Marketing and Sales for Revenue Generation and Awareness Building
22:43 • 4min
Setting Revenue Targets for Business Growth in the SaaS Space
27:13 • 5min
Enhancing Revenue Through Customer Relationship Marketing
32:11 • 3min