2min chapter

Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#312 Aligning Marketing With Sales To Drive Revenue - Chip House

Breaking B2B - B2B Marketing & Demand Generation Podcast

CHAPTER

Aligning Pricing with Target Audience Needs and Resources

This chapter delves into the speaker's journey of adapting pricing strategies to match the financial capabilities of potential clients, resulting in a more streamlined and customer-centric approach.

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