3min chapter

Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#312 Aligning Marketing With Sales To Drive Revenue - Chip House

Breaking B2B - B2B Marketing & Demand Generation Podcast

CHAPTER

Enhancing Revenue Through Customer Relationship Marketing

Exploring the four pillars of educate, upsell, satisfy, and retain in customer relationship marketing to drive revenue, with insights on leveraging existing customer base and support teams. Learn about the impact of customer advisory boards and user groups in creating a community for customers to share knowledge and insights.

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