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19min chapter
#312 Aligning Marketing With Sales To Drive Revenue - Chip House
Breaking B2B - B2B Marketing & Demand Generation Podcast
Aligning Marketing and Sales for Revenue Growth
The chapter emphasizes the importance of marketers aligning with sales to understand customer needs and drive revenue. It discusses the trend of sales development representatives reporting to marketing leaders and explores strategies for effective alignment between marketing and sales teams. The conversation touches on the significance of ideal customer profiles, personalized outreach, and the role of marketing in warming up target accounts before sales outreach.
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