Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#312 Aligning Marketing With Sales To Drive Revenue - Chip House

Breaking B2B - B2B Marketing & Demand Generation Podcast

00:00

Introduction

Chip House, the CMO at Insightly CRM, discusses the importance of aligning marketing and sales teams to drive revenue. The chapter explores the historical tension between these departments and the challenges that stem from misinterpretation of their roles.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app