Chip House

Chip House, CMO of Insightly, discusses the evolution of CRMs. He highlights the benefits of modern CRMs like Insightly - user-friendly, customizable, and scalable. The podcast explores challenges in selecting CRM systems, analytics solutions, and the future of CRM platforms.

Chip House, CMO at Insightly CRM, shares tips on aligning marketing with sales for revenue growth. Topics include picking target accounts, forecasting revenue, outbound and inbound marketing tips, and customer success. Insights on adapting pricing strategies, revenue generation, and setting targets in the SaaS space are also discussed.