MarTech Podcast ™ // Marketing + Technology = Business Growth

What Modern CRM Looks Like

Apr 9, 2024

Chip House, CMO of Insightly, discusses the evolution of CRMs. He highlights the benefits of modern CRMs like Insightly - user-friendly, customizable, and scalable. The podcast explores challenges in selecting CRM systems, analytics solutions, and the future of CRM platforms.

19:06

Episode guests

Chip House

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Episode notes

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Quick takeaways

Modern CRMs offer user-friendly customization, unlike legacy costly solutions like Salesforce.

Success of CRM implementations hinges on user adoption, customization, and scalability for business growth.

Deep dives

Evolution of CRMs in Recent Years

CRM market has evolved significantly with over 1,700 providers offering various solutions. The focus is on modern CRMs that are tailored to the specific needs of businesses, unlike the one-size-fits-all approach. Companies tend to overspend on legacy CRMs like Salesforce, leading to high total cost of ownership and frustrations. Modern CRMs like Insightly stand out for being easy to use, customizable, and offering a single view of the customer.

Introduction

5min

Evolution and Challenges of Modern CRM Systems

6min

Exploring Analytics Challenges and Solutions in CRM for Better Marketing Insights

5min

Exploring the Future of CRM Platforms and Data Models

4min

Wrap-up and Contact Information for Guests and Audience

2min

Chip House, Chief Marketing Officer at Insightly, delves into the evolution of CRMs. Legacy CRM solutions like Salesforce, while ubiquitous, are notorious for their high costs and complex setups. Modern CRMs, however, offer a refreshing alternative. User-friendly and easy to implement, solutions like Insightly empower businesses with the ability to customize and scale their CRM as their needs evolve. Today, Chip discusses what modern CRM looks like.

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