4min chapter

Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

#312 Aligning Marketing With Sales To Drive Revenue - Chip House

Breaking B2B - B2B Marketing & Demand Generation Podcast

CHAPTER

Aligning Marketing and Sales for Revenue Generation and Awareness Building

Exploring the transition from MQLs to revenue-driven marketing, emphasizing the alignment of sales and marketing efforts for better lead conversion and brand positioning in the industry.

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