1- Trent Huon @IDEO: Not thinking about business is bad design

1

Introduction

00:00 • 3min

2

A Brief History of Design

03:20 • 4min

3

Business Education

07:03 • 2min

4

Is It Relevant to Think About Business in the Context of Design?

09:12 • 3min

5

Design Is a Long and Winding Road

12:37 • 2min

6

How Much Business Do You Need to Learn to Be a Designer?

14:23 • 4min

7

Getting to Know Your Business as a Designer

18:22 • 2min

8

What Is Business Design?

19:53 • 3min

9

The Business Side of Design

22:24 • 4min

10

What Are Some Other Tools That You Can Use in Your Work?

26:49 • 4min

11

How Do You Communicate With Your Client?

30:54 • 2min

12

The Importance of Story Telling

33:20 • 4min

13

Creating Expectations About a Project, Right?

37:00 • 2min

14

Is Revenue the First Metric?

38:36 • 2min

15

Are They Like Five Buckets of Things That You Look At?

40:36 • 4min

16

How Do You Communicate Business Design?

44:43 • 3min

17

Is It a Good Idea to Make a Business Case?

47:27 • 3min

18

Is the Organizational Impact Really Important?

50:54 • 4min

19

The Impact That Design Can Have on Things

54:38 • 3min

20

Business Design - What Advice Would You Give to a Young Designer?

57:49 • 2min

21

The First Podcast With Trent

59:38 • 2min