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1- Trent Huon @IDEO: Not thinking about business is bad design
d.MBA
What Are Some Other Tools That You Can Use in Your Work?
Business design is a good way to think about business models, says Lake. Am looks at different flows of things in a system like money, data and goodwill. The ecosystem tiles look at the relationships between all those sort of things. It's an exercise that can help you unpick the complexity of your concept.
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