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1- Trent Huon @IDEO: Not thinking about business is bad design
d.MBA
Is It Relevant to Think About Business in the Context of Design?
Laen: There's a lot of hype about design thinking right now in the business circles. But why would you say that it's relevant to think about business in the context of design? Laen: Having more business thinking and having more business design around allows us just to simply do better design. It's like our technology muscles here at idio, we're sort of evolving them as well.
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