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1- Trent Huon @IDEO: Not thinking about business is bad design
d.MBA
The Importance of Story Telling
i think it's important, too, particular with the clients you're working with and the that corps team, is to have them as involved as possible. So they can sort of see how it's done, but also when it comes to getting by and from the broader organization, that they almost become advocates for the idea. And i guess the other part of that is it depends on what is being what stage of of innovation you're actually involved in. I would love to see our clients against reacting a little bit more to the things that we do. Supysically.
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