AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
1- Trent Huon @IDEO: Not thinking about business is bad design
d.MBA
Is It a Good Idea to Make a Business Case?
Yen: It's about leaving a lot of the details out and telling a story. If i'm further down, then maybe it's totally appropriate to dig into all the assumptions that i've made in the business case. But if i'm at an earlier stage, then i might just be talking about a total addressable market. I might not know enough about how much it's going to cost tdeliver that service. Yen: What we want our clients to focus on is, yes, sure, ltheethee, there's revenue to be made here. That's cool. But let's focus on uses. Let's focus on the solution we're designing for users.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode