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1- Trent Huon @IDEO: Not thinking about business is bad design
d.MBA
Creating Expectations About a Project, Right?
One thing we can do is include the clients into our process, right? And the second would be then basically using the language and setting the metrics, or setting the expectations about the project in a way that they're not going to get shut down too soon. So on that sort of road to a beautiful, a revenue model in the future, hone of those different phases that we're going to need to go through. Am, and i think that's also part of that, ai don't expectation manage fromn the clients side, just sort oago.
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